When a Health Coach says they “can’t write,” I tell them this secret to getting around it
Why you don’t have to be a health coach copywriter If you feel a little shaky about your writing, you’re not alone. Many of the health coaches, doctors, and wellness practitioners I work with feel uncomfortable about their writing. They confess that they: Procrastinate writing articles and blog posts Feel lost about what to put […]
I Ignored This Common Advice When I Started My Business … and why you should, too
When I left the corporate world to started my business, I was starting from scratch. I mean, really from scratch. I had spent 29 years building brands like MTV, Nickelodeon, and The Sharper Image. But deep down I dreamed of being a writer. I knew it was hard to make a living as a writer. […]
How to Create Messaging That Gets You More Health Coaching Clients
In a previous article, I told you there are 2 parts to branding your health coaching business. One part focuses on making your brand look good. The other part is what gives your brand its value. I call it “the money-making” part. The money-making part is your positioning. This is the hardest thing for people […]
