About
Hi, I’m Nicole
I’m glad you’re here! Because if you want to help more people with their health…
and if you also want to have a profitable business that supports the lifestyle you want to live…
Then we have a lot in common.
Since 2017, I’ve been helping health and wellness professionals create online businesses that help hundreds, some even thousands, of people with their health.
I do it using a 3-step system built on my unique background (more about that in a moment). It’s called the Trust-Based Marketing Method™. The 3 steps are:
Validate ⇒ Differentiate ⇒ Activate
Validate
Before you spend months building a program, you need a high degree of certainty that people will want to buy it. Most people skip this step. They create the program they feel people need … or something that’s worked well in their clinic … then they wonder why no one signs up for it.
So I start with deep research. I find out what your ideal clients are searching for, what they’ve already tried, and what they’re willing to pay for. I look for the gaps in the market. Then I apply your expertise to these findings. The end result is an offer with a high probability of working.
Validate
Before you spend months building a program, you need a high degree of certainty that people will want to buy it. Most people skip this step. They create the program they feel people need … or something that’s worked well in their clinic … then they wonder why no one signs up for it.
So I start with deep research. I find out what your ideal clients are searching for, what they’ve already tried, and what they’re willing to pay for. I look for the gaps in the market. Then I apply your expertise to these findings. The end result is an offer with a high probability of working.
Differentiate
In my experience helping over 1,000 health and wellness professionals, the biggest problem is typically this step. If you don’t do a good job differentiating yourself, your marketing is practically destined to fail.
You need to stand out from all the other experts and be the obvious choice for your dream clients.
That requires advanced marketing techniques that go beyond entry-level advice like “create a brand,” “pick a niche,” or “express your personality.”
When you’re in health & wellness, those entry-level tactics aren’t enough (which is why you often hear about failed launches and failed businesses).
It also takes messaging that gets past people’s brain filter, gets inside their head, and makes it an easy decision to work with you. Most practitioners have messaging that doesn’t do this. (In fact, their messages often focus on the wrong thing entirely.) You need to know exactly what sets you apart and why people should choose you. This step alone often gives my clients the confidence to charge prices they once only dreamed of.
Activate
There’s no one right way to market a business. Some people love being on video, while others would rather write. Some have more time than money, and some have more money than time.
The right marketing path is the one that fits your time, your budget, and the way you want to work.
I help you choose that path and create the marketing assets to put it into action.
Practitioners who have that kind of marketing system stop wasting time and money on marketing that isn’t right for them. Instead, they enjoy their business and wake up in the morning eager to dive in.
Differentiate
In my experience helping over 1,000 health and wellness professionals, the biggest problem is typically this step. If you don’t do a good job differentiating yourself, your marketing is practically destined to fail.
You need to stand out from all the other experts and be the obvious choice for your dream clients.
That requires advanced marketing techniques that go beyond entry-level advice like “create a brand,” “pick a niche,” or “express your personality.”
When you’re in health & wellness, those entry-level tactics aren’t enough (which is why you often hear about failed launches and failed businesses).
It also takes messaging that gets past people’s brain filter, gets inside their head, and makes it an easy decision to work with you. Most practitioners have messaging that doesn’t do this. (In fact, their messages often focus on the wrong thing entirely.) You need to know exactly what sets you apart and why people should choose you. This step alone often gives my clients the confidence to charge prices they once only dreamed of.
Activate
There’s no one right way to market a business. Some people love being on video, while others would rather write. Some have more time than money, and some have more money than time.
The right marketing path is the one that fits your time, your budget, and the way you want to work.
I help you choose that path and create the marketing assets to put it into action.
Practitioners who have that kind of marketing system stop wasting time and money on marketing that isn’t right for them. Instead, they enjoy their business and wake up in the morning eager to dive in.
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Now let’s talk about the elephant in the room. Most of the marketing advice out there for health & wellness businesses is generic and entry-level. If you use entry-level marketing, the best you can have is an entry-level business.
How do you rise above entry-level? That’s where Ren & Stimpy and Rugrats come in.
What Ren & Stimpy and Rugrats Taught Me About Building High-Profile Brands
I learned what it takes to build a profitable brand. There are two essentials. Without these, you’re dead in the water.
The essentials are:
1. Positioning: You must have something that positions you in a unique way and makes you stand out from your competition
2. Messaging: You must speak in a way that resonates powerfully with your core audience
Done right, these two things give you the keys to business success…
They give you a unique marketing advantage.
This is true for everything from big brands to solopreneurs in health & wellness. When you have a unique marketing advantage, you can practically write your own ticket.
So why did I leave it all behind?
The Hidden Truth
Underneath the shiny exterior of my so-called glamorous career, I felt unfulfilled and empty. Even worse, I felt like I was missing out on my son’s childhood. And it broke my heart.
One of my worst memories of this time was when he was an adorable toddler. He was playing with his toys on the family room floor when I came down the stairs with a pile of laundry. He looked up at me and said, “Mommy, do you want to play with me?”
I remember walking past him saying, “I do, honey pie, but I don’t have time.”
To this day, I still feel a painful ache in my heart when I think of that. The memory of telling my sweet little boy I didn’t have time to play with him is almost unbearable.
I was miserable. But I felt guilty complaining because I was making good money and had a career my friends envied. So I kept my dreams of doing something that felt meaningful to myself.
But every day, I longed to wake up in love with my work and excited to start the day. I wanted to feel like my work truly mattered. And I desperately wanted to spend more time with my little boy before I missed out on his childhood altogether.
Then one day, deliverance came
… but not the way I expected.
I got laid off.
To say I was blindsided is a ridiculous understatement. I had recently negotiated a deal for the hottest entertainment property on the planet – Angry Birds. The company had already made $60 million from it when I was let go, and they were just getting started.
Given my deep network in the entertainment industry, they could expect more deals like that.
But the company’s main focus was on sales. And I wasn’t in sales. So when they were looking to cut heads, mine was one of them. (Who ever said corporations make smart decisions?)
The timing couldn’t have been worse. My marriage was ending. And not even 24 hours earlier, I had signed the documents buying my soon-to-be ex out of our house. I wanted my son to stay in his childhood home and keep going to the school he loved. I even waived the alimony and child support I was entitled to.
And my VP of Marketing salary vanished the next day.
I was in complete shock
There I was, in desperate need of some time to heal from the demise of my marriage. Instead, I had to find a way to replace my salary fast.
But every time I went to an interview, I felt nauseous. The last straw was when I was up for a job and was told the office hours were 9am to 7pm, no exceptions. I’d have to leave the house before my son woke up and get home after he went to sleep.
I didn’t want to feel imprisoned by a job anymore. I wanted the freedom to work when I wanted, where I wanted, and with whom I wanted. And I wanted my work to matter.
So I decided to take the biggest risk of my life and create a business that fit the life I ached for.
I was so determined that I even started using manifesting techniques to help make it happen.
And the Universe delivered … right into my inbox.
For years, I always had articles, magazines, and books about health and wellness stuffed into my laptop bag. I even became the office go-to person whenever a colleague had a health issue.
I also loved to write. So when a copywriting program magically appeared in my inbox, it seemed almost too good to be true!
Copywriting was the perfect way for me to combine my marketing expertise with my love of health & wellness and writing.
But the Universe didn’t stop there …
Why I Know Advanced Techniques That Other Marketing Experts Don’t
One night in a bar, I started talking to a man. It turns out he was one of the most successful and revered natural health copywriters in the world. A couple of months later, he invited me to become his apprentice!
Over the next 6 ½ years, he revealed to me all of his secret copywriting and marketing techniques … the same techniques he uses to help his health and wellness clients end the struggle and build profitable, thriving businesses.
What I learned from him can’t be found in any book, course, or workshop. The work was grueling. But it paid off.
Thanks to my mentor’s training, combined with my brand marketing background, the promotions I write sell so well that I earn royalties. (Only about 5% of copywriters in the world earn royalties.)
In fact, my first 3 royalty checks covered my mortgage, taxes, and insurance for an entire year AND paid for a one month trip to Paris!
So what’s my secret? Let me tell you one of them …
Before I write a single word of copy, I find a mind-blowing way to differentiate the product I’m writing about from the competition. I have to position it to stand out (remember Positioning is one of the branding essentials).
So I look for the hidden insight that makes the product work. It explains why the product is different (and better) than any other product out there.
The right insight is the secret behind Positioning. It gives a product or service a unique marketing advantage. It makes the difference between mediocre sales and knocking it out of the park.
For brands … for products … and for you.
Why Health and Wellness Professionals
Struggle To Get Clients
When I expanded my services and started helping health and wellness professionals with their marketing, I was shocked by some of the things I saw. So many of them were spinning their wheels trying to get enough clients to build a steady, profitable business.
I found out that none of them were taught how to market themselves effectively or how to scale their businesses. Many of them joined programs or hired business coaches to help them, but they weren’t getting the results they’d hoped for.
They were stuck in the “dollars for hours” trap and felt burnt out.
Like me, they felt pulled to do work that made a difference. And they dreamed of creating a profitable business that gave them the freedom they craved.
But the struggle to stand out and connect with people who wanted to work with them was real.
Since I knew positioning was the secret to writing blockbuster promotions, I wondered if I could apply the same principle to help health and wellness professionals create successful businesses.
I knew that if they didn’t sound different from everyone else, there was no niche, gorgeous website, or marketing “system” that would help them.
And I knew many of them would suffer the same fate as the 95% of people who try to create a successful health coaching business and end up failing.
Did it work?
I had the chance to test my theory with one of my clients. They had a program that helped health coaches build an online business using a webinar funnel. I joined the team to help their clients in the program with their copy.
But I started off by helping them with their positioning, first. I even created trainings that walked them through how to define their unique positioning. Then I’d work with each of them to find the insight that put them in a category of one. Only then would I help them with their messaging and creating their webinar.
And it worked like gangbusters!
Many of the coaches shared their amazing results.
One coach helped people restore knee strength and mobility after ACL surgery. His new positioning gave him the confidence to double his prices. And within two months of launching his webinar, he had a $13,000 month.
Another coach helped people with MS. Thanks to her first year’s success, she was able to give her daughters everything they wanted for Christmas for the first time ever … and she now regularly earns $20,000 or more a month.
And a naturopathic doctor I worked with wanted to spend less time at the clinic and more time with her growing family. Her new positioning and webinar allowed her to reduce her hours while increasing her income.
It Changed My Life
Between my copywriting work and helping health and wellness professionals build their online businesses, my own business started taking off.
I was even featured in a magazine for writers and in a couple of books about women who left the 9-to-5 for non-traditional paths. And I was invited to speak on stages.
But best of all, I was able to drive my son to and from school every day. I went to every one of his home soccer and rugby games, took him skiing every winter, and on 3-week trips to visit our cousins in France.
I’m so grateful I was able to do these things. I’d never have been able to if I was working for someone else.
My son is in college now. And since I can work when I want, where I want, and with whom I want, I now spend a few months a year in Paris and other parts of France … and traveling to other dream locations.
I’m very fortunate to be living my dream.
And now my life’s work is helping health and wellness professionals do the same.
Here’s how we can work together.
Everything I do is built on the Trust-Based Marketing Method™. Together, we validate an offer people will pay you for and uncover the positioning that makes you the obvious choice. Then we choose the marketing path that fits your time, your budget, and the way you want to work. You walk away with a clear plan and the marketing assets to put it into action.
There are two ways to do it:
Done-with-you. You bring your expertise and do the deep thinking, with my guidance every step of the way. I handle the research and build your marketing assets with you, so when they’re finished they sound like you.
Done-for-you. I do the strategic thinking and the building for you, and hand you your finished marketing assets — everything you need to launch your offer. It’s ideal if you’d rather hand your marketing to someone who’s done it for years, so you can focus on your clients.
Not sure which is right for you? Let’s talk. Send me an email at nicole@piperwellnessmarketing.com and tell me a little about your business. We’ll start the conversation there and see whether this is a good fit … and which option makes the most sense for you.
All for now …
